It has been announced today that AG BARR's chairman Robin Barr is standing down after 48 years at the helm. And with his departure comes the tricky manoeuvre of passing on the recipe for Irn Bru.
Mr Barr is one of only two people in the world who knows the secret recipe. And he and the second unnamed person will never travel on a plane together to preserve the heritage of the drink.
It is rare that such a global product/regime is held with such secrecy, but it is refreshing. Heritage is a big seller, so don't forget your beginnings. They are often the key to the success of the company. Does this also mean Robin Barr is as powerful as Barack Obama? I very much doubt it, I havn't seen Air Bru One yet...!
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