Finger lickin' profits

I read with interest today that KFC is set to turn eight of its branches into halal-only sites in a seven month trial. Having been given the stamp of approval by the Halal Food Authority, Islamic customers will be able to tuck into chicken in a bucket, fillet burgers, chips and beans (they don't know what they've been missing!).

I ask myself, good, innovative customer service or a clever marketing ploy to take advantage of the boom in fast food sales during the downturn....