It ain't easy being squeezy

Making reductions in plastics and the use of plastics has become a key culture in the world of brands. Being seen to make a real difference to help save the planet is beneficial to many, however not being able to get the product(s) out of said plastics is somewhat less helpful.

Heinz has had to rethink its new packaging for tomato ketchup after a spate of complaints from customers who couldn’t get the ketchup out of the bottle. The new packaging is made from clear plastic and 9% lighter than before, however the bottle has a defect that meant it quickly became brittle and difficult to squeeze.

So what they plan to do next is interesting as they will want to continue with the use of less plastic, but it would also be nice if you could get to the ketchup. But don’t fear, a spokeswoman has said the quality is unaffected, so if you can get it out you can still enjoy some quality tommy k on your Sunday morning sarnie.